Free resources
Fourteen guides. No signup, no upsell.
Two hundred pages on websites, local search, conversion, content, reviews and AI — every claim traced to a primary source, and every guide honest about where the evidence is weak. Download any of them without giving us anything.
Getting found
The Local SEO Playbook
How to get found when someone nearby searches for what you sell.
14 pages · Businesses customers search for nearby
The Content Engine
How a non-writer plans, produces and maintains pages that bring in customers.
19 pages · Non-writers who need pages that bring in customers
The Reviews and Reputation Playbook
How to get more reviews, handle the bad ones, and stay the right side of two sets of rules.
12 pages · Any business that depends on reviews
Getting leads
The Website Audit Scorecard
Score your own website out of 100 in about an hour, using free tools and your own two eyes.
15 pages · Owners who want to know where they actually stand
Why Your Website Isn't Getting Leads
Twenty symptoms, what is actually causing each one, and how to confirm it yourself in ten minutes.
13 pages · Sites with traffic that produces no enquiries
The Conversion Playbook
Turning the visitors you already have into customers — without buying more traffic.
15 pages · Sites with visitors but not enough customers
The Online Store Playbook
Product pages, checkout, and getting found — for small online stores.
15 pages · Online stores and product brands
Building it
The Website Playbook
A plain-English guide to building a website that attracts customers, ranks, and converts.
11 pages · Anyone about to build or rebuild a website
Hiring a Web Developer Without Getting Burned
What it costs, what to ask, and what to own.
18 pages · Anyone about to hire someone to build their site
The Copy Kit
Fill-in-the-blank frameworks for every page on a small business website.
16 pages · Anyone who freezes at a blank page
Running it
Speed, Mobile and the Invisible Stuff
The technical side of your website, without jargon and without the scaremongering.
14 pages · Owners told their site is 'too slow'
The Numbers That Matter
Analytics and Search Console for people who do not want to learn analytics.
11 pages · People who close the analytics tab immediately
The Launch and Handoff Manual
Everything to check before a site goes live, and everything to take possession of afterwards.
15 pages · Anyone launching, or changing developers
AI for Your Website
Where it genuinely helps, where it quietly wrecks a site, and the rule that tells you which.
15 pages · Read the other thirteen first
All fourteen
Want the whole library in one file?
Two hundred pages, one download. This is the only thing on this page we ask for an email address for — everything else is yours without one.
Send me the complete library