Free resource · No. XII
The reviews & reputation playbook
How to get more reviews, handle the bad ones, and stay the right side of two sets of rules.
Since October 2024 this carries federal civil penalties, and Google is stricter than federal law on incentives. Most review advice online predates both. This one quotes them directly.
Who it is for
Any business that depends on reviews.
Why this one is different
Every threshold and every claim of “Google says” is traced to a primary source, listed at the back so you can check it. Where the evidence is weak, the guide says so — including the widely-quoted statistics that fall apart when you look for their origin.
It is also free, ungated, and yours to share with clients or teammates. There is no email wall on this page.
12pages · No email required
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