Free tools

No result is ever hidden behind an email.

Every tool here runs the same rules as the library: every number sourced, every result honest — including when the answer is that you don't need us.

The Website Scorecard

Fifty checks, scored as you go. Your progress saves in your browser, so an hour of work survives a closed tab.

Enter a URL for an honest technical read — real-visitor speed data first, the lab score second and clearly labelled as a simulation.

Nine assets, and who actually controls each one. If the answer is "I don't know" for most of them, that is itself the finding.

SMS, email and spoken scripts for asking happy customers for a review — checked against the FTC rule and Google's policy before you send them.

Not a prediction — what half a point, one point, or two points of conversion would actually be worth to you, in your own numbers.

See your title and description as a Google result, on desktop and mobile widths, with truncation warnings before you publish.

A thirty-minute routine, in your calendar every month, with the six numbers to check written into the invite itself.

Pre-built search links to check your name, address and phone number across the directories that matter — nothing scraped, nothing that can break.

Fill in a form, get valid JSON-LD to paste into your site — with an honest note on what schema does and doesn't do for you.

Enter your domain for the exact search links to check yourself, and a plain-English guide to reading what comes back.

Every guide these tools pair with is in the free library.