Free resource · No. V
The conversion playbook
Turning the visitors you already have into customers — without buying more traffic.
Every claim graded by the evidence behind it: randomised experiment, observational study, benchmark count, or expert opinion. You will finish knowing what is proven, what is merely plausible, and which famous numbers are worthless.
Who it is for
Sites with visitors but not enough customers.
Why this one is different
Every threshold and every claim of “Google says” is traced to a primary source, listed at the back so you can check it. Where the evidence is weak, the guide says so — including the widely-quoted statistics that fall apart when you look for their origin.
It is also free, ungated, and yours to share with clients or teammates. There is no email wall on this page.
15pages · No email required
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