Free resource · No. I
The website playbook
A plain-English guide to building a website that attracts customers, ranks, and converts.
Eight phases, in order. Written for owners and marketers who are not developers — no jargon walls, just a sequence you can follow or hand to your team.
Who it is for
Anyone about to build or rebuild a website.
Why this one is different
Every threshold and every claim of “Google says” is traced to a primary source, listed at the back so you can check it. Where the evidence is weak, the guide says so — including the widely-quoted statistics that fall apart when you look for their origin.
It is also free, ungated, and yours to share with clients or teammates. There is no email wall on this page.
11pages · No email required
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