Free resource · No. XI
The online store playbook
Product pages, checkout, and getting found — for small online stores.
What the research actually supports, what Google currently requires, and which widely-quoted e-commerce statistics turn out to be vendor marketing. Includes one deadline that is closer than most merchants realise.
Who it is for
Online stores and product brands.
Why this one is different
Every threshold and every claim of “Google says” is traced to a primary source, listed at the back so you can check it. Where the evidence is weak, the guide says so — including the widely-quoted statistics that fall apart when you look for their origin.
It is also free, ungated, and yours to share with clients or teammates. There is no email wall on this page.
15pages · No email required
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