Free tool · T5
What a point of conversion is worth
Not a prediction — what half a point, one point, or two points of conversion would actually be worth to you, in your own numbers.
Which do you know — your conversion rate, or your leads per month?
= 50 leads/month at 2,000 visitors
Of the leads you get, what share actually become paying customers.
Whatever number represents what one customer is worth to you — first-sale value or lifetime value, your call. Use the one you actually trust.
Everything here runs in your browser as you type. Nothing is sent anywhere, saved, or shared — refresh the page and it resets.
At today’s numbers
This funnel produces roughly
$60,000 / year
What a higher conversion rate would be worth, per year — same traffic, same rest of the funnel
- +0.5 points (2.5% → 3%)+$12,000
- +1 point (2.5% → 3.5%)+$24,000
- +2 points (2.5% → 4.5%)+$48,000
Compare: doubling monthly traffic instead, at today’s conversion rate
+$60,000 / year
Two different levers, in the same dollar terms — neither is automatically the right one to pull.
This shows what an improvement would be worth, not a promise that it will happen. Treat these as hypotheticals to help you prioritize, not a forecast — nothing here predicts what any change to your site will actually do to your conversion rate.
These numbers show what a lift would be worth if it happened — they are not a projection, and we do not promise a specific lift for any project. What actually moves a conversion rate is specific to the site, the traffic, and the offer, which is what a real review is for.
No obligation. Reply within one business day.